The new head of “Twitter”, Elon Musk, asked employees to choose between being “very committed” by working long hours or losing their jobs on Thursday, according to an internal memo published by several US media.
Musk was criticized for sweeping changes he made to the company, which he bought for $44 billion last month.
It laid off 50% of its 7,500 employees, rescinded an internal policy allowing work from home and imposed long work hours, while its attempts to reform Twitter were met with chaos and delays.
“Moving forward, we will have to be deeply committed to building a super Twitter 2.0 and succeeding in an increasingly competitive world,” Musk wrote in an internal memo.
“It will mean working longer hours and with greater intensity. Only exceptional performance will constitute a passing grade.”
Employees were asked to access a link to confirm their commitment to the “new Twitter” by 5:00 p.m. Thursday New York time (10:00 a.m. GMT).
If you do not enter the link, you will automatically lose your job and receive three months of termination compensation.
Twitter did not respond to a request for comment on the new procedure, which was sent to it by Agence France-Presse.
Since Musk took over Twitter, his faltering attempts to revamp the user verification feature with a controversial subscription service have created a slew of fake accounts and led major advertisers to abandon the platform.
And on Tuesday, Elon Musk announced the postponement of the launch of the new paid subscription on “Twitter” until November 29.
Before Tesla’s acquisition of Twitter on October 27, the platform provided, on the one hand, the “blue tick” feature to verify the accounts of well-known organizations and individuals for free, and on the other hand, offered a paid subscription that included additional information. options, under the name “Twitter Blue”.
Elon Musk unilaterally launched a reform of this subscription that also includes account verification, allowing all users to get this feature, regardless of their popularity on the network, for eight dollars a month.
Musk said Wednesday that his review of the company’s “organizational structure” will take place this week.
He explained that after his “strong increase in activity” to reorganize the company, “I think I will reduce the time I spend on Twitter and find someone else to run the company.”
Musk warned Twitter employees that the company could face bankruptcy if it didn’t reform quickly.